Latina Entrepreneurship
in Dallas, TX
By Christine Bolaños
Dallas is one of the country’s leading
metro areas for women-owned
businesses. Coupled with the fact that
Latinas are opening businesses at a faster rate
than any other demographic, this makes Texas a
perfect environment for entrepreneurial ventures.
“Latina entrepreneurs are pushing this
economy, generating employment, demonstrating
their capable professionals and helping mentor
and motivate other Latinas to be successful
professionals and entrepreneurs,” says Silvana
Rosero, President and Executive Producer of
Laguna Media Group.
The multicultural creative hub helps digital
brands evaluate and expand their reach. Since
its launch, the firm has evolved from offering its
services to small businesses to working with
small firms and large Fortune 500 companies
alike. It’s a strategic decision that Rosero credits
in part to encouragement she received from
organizations that provide financial and
professional development backing to Latina
business-owners.
Laguna Media Group’s status as a certified
minority-owned business through the Dallas/Fort
Worth Minority Supplier Development Council,
which is affiliated with The Women’s Business
Council-Southwest and the National Women’s
Business Council, also opened doors to a rich
array of networking and mentorship support.
“Talk to other Latinas in business,” she
advises. “You will find that Latinas who are
already in business and successful have a huge
heart for helping other Latinas succeed. I always
find very genuine advice and the resources and
answers I need from very capable women.”
Maria Santi, who serves as Director of
Minority Outreach, for the Grand Prairie Chamber
of Commerce also believes in the collective
power of Latina entrepreneurs.
“Latina entrepreneurs
are pushing this economy,
generating employment,
demonstrating their capable
professionals and helping
mentor and motivate
other Latinas to be
successful professionals
and entrepreneurs.”
— Silvana Rosero.
Silvana Rosero, President and Executive
Producer, Laguna Media Group.
“We have an
entrepreneurship program,
Diplomado Para
Emprendedores, which is
directed to the Latino
community. This one is in
English and Spanish, but
part of its purpose is to
assist and empower women.
I believe about 85 percent
of women participants are
Latino.”
— Maria Santi.
Maria Santi, Director of Minority
Outreach, the Grand Prairie Chamber
of Commerce.
18 www. lat inastyle.com LATINAStyle Vol . 25, No. 3, 2019
/www.latinastyle.com
