FEATURE
Ringing
Engagement
Increase your social media following
with ORRA housing stats and resources
Social media is an increasingly vital
instrument in the real estate professional’s
marketing quiver, particularly
as a tool for reaching such objectives
as building brand awareness, expanding
referral networks, and generating both
buyer and seller leads. In fact, a full 74
percent of REALTORS® recently surveyed
cited awareness as the main desired outcome
of their social media efforts.
The 2017 REALTOR® Social and Digital
Media Report, conducted by Realtors®
Property Resource (a data-based platform
provided as a free member benefit by
NAR®), includes findings from an examination
of 265 REALTORS® about the way they
use digital and social media to build their
businesses.
Facebook and LinkedIn are
the most popular social media
platforms for marketing among
REALTORS®
Facebook and LinkedIn are the most
popular social media platforms for marketing
among REALTORS®, with 94 percent
of respondents reporting Facebook as
most effective at building their businesses
followed by LinkedIn at 57 percent.
Nearly half of REALTORS® surveyed, or
48 percent, say they achieve measurable
results from their use of social media within
their marketing. Respondents said that
local market activity receives the highest
engagement on social media while school
information, on the other hand, triggers the
least amount of engagement.
While followers engage best with
market activity posts, listings are the most
common type of content REALTORS® post
to social media, closely followed by buying
and home improvement tips.
“Listings are the default post for many
REALTORS®,” one respondent said. “But
if REALTORS® really want to engage their
followers, they need to post less about
listings and become a true local market
resource. If their clients see them as an
expert, their sphere of influence will grow.”
Orlando REALTORS® can turn to ORRA
for a never-ending stream of local housing
market and pro-Orlando content suitable
for sharing with consumers!
ORRA’s social media platforms include
regular posts, videos, infographics, etc.,
related to the market, many also incorporating
the “Use A REALTOR®” message. Take
advantage of the content by following us
on Facebook, Twitter, LinkedIn, YouTube,
Pinterest, and Instagram. Links to each are
available on each page of orlandorealtors.
org.
Of course, the Market Pulse e-newsletter
is ORRA’s housing statistics workhorse. You
probably study it every month, and maybe
even forward it to your list of clients (be
sure to remove the “unsubscribe” option
before you hit “Send.”)
But Market Pulse is just the tip of the
iceberg. Each month, ORRA provides a
slew of housing market-related resources
– video, infographic, narrative analysis,
talking points, and of course, a mountain
BEST BUSINESS BUILDERS
E-mail 76%
E-newsletter 36%
Digital Ad 33%
Video 31%
Blog 29%
Text Message 26%
Online Brochure 23%
Infographic 18%
Other 5%
Whitepaper 3%
E-book 1%
BEST ENGAGEMENT GETTERS
Photo 53%
Video 21%
Links 20%
Text 6%
18 Orlando REALTOR® January / February 2018