Does Marketing Really Matter?
Top of the Mind Awareness
The Shift In Consumer Thinking
As with any industry, it is important for funeral homes to be
aware of shifts in consumer thinking and habits, and be
willing to adapt with those changes, lest they be left
behind. For example; as more and more consumers are
doing away with what one would consider traditional
funerals, it is crucial for your business to not only be able to
keep up with the consumer shift in funeral services by
offering alternative options, but also by being able to
market properly that you offer those services to begin with.
Marketing Your Products and Services
Your services and products as a funeral home are what
you’re selling, and just like all services and products, they
must be marketed properly in order to sell. So when it
comes to funeral homes, what is the best way to market
yourself and differentiate yourself from the competition to
be able to attract customers to you?
The Importance of Reputation
Although a big focal point for anyone, price is surprisingly
not the biggest factor when families are looking to decide
on a funeral home. Often times, consumers will choose a
home based on connections and familiarity with a home’s
staff. This can have both its pros and cons, depending on
the type of community in which your business is located. If
you are located in a smaller, sparse community, word of
mouth alone and knowing people in the community and
vice versa can alone serve as a strong marketing force. But
if you are located in a more densely populated area with
other competing funeral homes, the need to get the
message out about your home and what makes you
is Your Target Customer
The ideal demographic that funeral homes need to be able to
market to is the undecided family. Most of the time, funeral homes
and planning aren’t something on the average consumer’s until the service is finally needed. The goal here is to get consumers
to consider pre-planning theirs or their loved ones funerals using your
funeral home, thus now making those consumers a decided family.
But in order to get those undecided families to choose your home,
you need to be able to clearly create a message of why right home for your consumers’ needs. The ideal target consumer is a
family looking to arrange everything in advance to take the burden
off the family and have everything pre-arranged.
to the
you
different is greater.
to
eral er’s mind
als ded our you are the
onsumer a