What Are The Biggest Challenges
The Effects Cremation Is
The popularity of cremations is growing, but it
doesn't have to be the enemy of the funeral
business that many professionals are making it out
to be. What problems is cremation creating for your
business, and how can you embrace it and utilize it
to your advantage?
Cremation vs. Burial
As traditional funerals and burials continue to take a
back seat in popularity to cremations, a sense of
competition and rivalry has been created between
the two services. However, you shouldn’t limit the
options to families as an either/or choice to be
made. Be sure to let them know how different types
of services can be combined.
Know Who Your Customers Are
As funerals are frequently becoming a more
personalized celebration of the person, it is
important that you know as much as you can about
your customer to be able to provide a more
personal touch to the ceremony.
Involve Loved Ones and Friends
To further personalize the funeral, ask your
customer’s loved ones and friends to share their
memories and stories through creative ways to
celebrate their life.
Personalize the Funeral for All Involved
Although a funeral is meant to celebrate the
deceased, it is still the living who the funeral is for.
Make the ceremony a personalized experience for
everybody by including family and friends in pictures
and videos so that everyone’s relationship is
Traditional vs Modern
As mentioned above, traditional burial services are
on the decline, but that doesn’t need to spell the
end for traditional services entirely. Educate families
how tradition can be combined with a modern flair
to create a beautiful ceremony.
Plan For The Long-Term
Funeral planning can be a long and laborious
process, especially when not planned ahead. Take
away the emotional stress and burden that last-minute
funeral planning can be, and offer your
customers long-term planning options.
Personalize Your Funerals
With 71% of today's families not wanting a traditional
funeral, personalizing funerals to celebrate ones life in
a creative and fun way is the popular, and
still-growing trend. With baby boomers and millenials
entering the market for funeral services, this trend
will only continue to grow. What can you do
as a funeral home to offer the best personalization
Bag Pipes, Violins, Singers, etc
Professional Video Tributes