Turning Challenges Into Success
Educating The Family
The average family will have little to no knowledge about
the funeral home business, so it is up to you to properly
bridge the gap between your expertise and what your
customers need to know in order to find the right service for
Marketing Your Funeral Home
for Maximum Exposure
It takes more than just buying
TV and newspaper ads along
with a Facebook campaign
to successfully market your
funeral home. It's about
making a personal
connection with future
customers, and establishing
your brand and value as the
ideal funeral home.
Establish Trust With Your Customers
All relationships are built on trust, and it’s no
different between your funeral home and your customers.
Be proactive and include frequently asked questions on
your website so that you can help calm any worries and
concerns your customers may have. Keep building
transparency, and always listen to your customers’ needs
instead of trying to sell them something.
Embrace Social Media
Although not the typical medium to advertise for a funeral
home, it is important to have a presence on social media.
This is where your customers and reviews are, so it serves as
a method of communication as well as a way to maintain
and control your reputation. Social media can also be a
great place to share content that can help educate your
customers, as well as drive traffic to your website.
Have An Online Presence
Just like with any other business or service, funeral homes
are discovered primarily through Google searches. With
over 7.5 million searches per month on Google for "funeral
homes" it is imperative for the success of your business to
be visible on Google. If you're not showing up on the first
page of search results, you essentially don't exist. Be sure to
utilize your social media, keywords and adwords so that
customers can find you.
Share Your Obituaries
Perhaps not the first source of marketing material to
come to mind, sharing obituaries can be a powerful tool to
drive social marketing. When you share obituaries via
social media or your website, you create the opportunity
for the family to share the obituary on their own personal
pages for new potential customers to see, thus bringing in
plenty of new traffic to your website.
Showing Your Value With Presentation
Don’t just tell your customers about why you’re great, or
why they should choose one service over the other. Include
real-life testimonials and case studies to establish your
credibility and value.
Share Your Resources And Knowledge
Funeral homes usually aren’t something that the
average person has a wealth of knowledge on, so never
assume that any part of the business is obvious. Provide as
much information as you can to your customers, both
online and in person to better educate them.