MARKETING con't from FRONT PAGE
statistics to help you navigate the pandemic
and continue to promote your company or
organization.
1.)Although three-quarters (73%) of
advertisers held back campaign launches
in 2020, most (52%) are expected to resume
or ramp up their advertising spending by
summer of 2021. What is notable is that more
than half hope to resume their spending at
the same level or increase it, even during the
current economic downturn. In periods of
uncertainty, organizations will look to cut,
meaning there is a whole lot less marketing
noise from your competitors. During the Great
Recession, brands who continued to invest in
their marketing invariably came out the other
side better off than their peers who held back.
Now is the time to review your advertising
plans for the remainder of 2021.
2.) 39% of social media users polled said
they were spending more time on social media.
Many people remain working remotely and in
turn are spending more time on social media.
Businesses should look to their online social
media channels to take advantage of this
surge in users. This does not have to be just
lead generation either, but customer service,
too—whether it is answering questions from
clients or content creation to reassure them of
new standards or procedures.
3.) Of the 79% who have a content
marketing strategy, 70% made major or
moderate adjustments to their strategy
because of the pandemic. While there has
been a large increase in content creation
among content marketers, there has also
been a recognition among them that the
usual pre-pandemic strategies have needed
adjustments. This means acknowledging the
changing needs of consumers and adopting
a content strategy that reflects that, whether
it is reassuring them about the continued
delivery of your service, informing them of
new developments within your business,
or simply educating them about something
new that could help.
4.) 89% of Gen Z and Millennials expect
brands to take action to help with COVID-19.
On that note, younger generations do not
just appreciate it when brands provide them
information; they actively expect them to help
with the pandemic. With these generations
making up most of the workforce, it is
imperative that businesses acknowledge and
pay attention to their desires. Of course, this is
also dependent on your target demographic,
and businesses who cater exclusively to
Millennials or Gen Zers should be particularly
aware to this. Two-thirds of Gen Z consumers
MARKETING con't. p.35
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Now is the Time!
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schedule an appointment with our
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Nichols Propane Service Team Members.
p.8 The Pinehurst Gazette, Inc. No. 142
/nicholspropane.com