Claudia Márquez
President & CEO,
Hyundai
Motor México
By Gloria Romano-Barrera
It has been a year and a few months since
Claudia Márquez returned to Mexico to
serve as CEO and President of Hyundai
Motor México and embraces the challenges
and achievements that come in place with
being a top-ranked Latina in the auto industry
in Mexico.
“It has been a demanding ride without a
doubt, full of challenges,” she shares. “Just
briefly after my start, COVID-19 hit Mexico. My
first challenge and success were to secure the
right working conditions for the Hyundai team
and their families to be safe. Related to the
business, no different than in any country of
the world, the economy closed, people had to
be confined for safety reasons.”
Unlike the United States, dealers
throughout Mexico closed operations during
April and May, opening back slowly in the
month of June. According to Márquez during
that time, the Hyundai brand in Mexico was
able to gain 0.4 points of share with the
support of online sales, which was the most
difficult quarter since the pandemic hit Mexico.
Joining Hyundai on November 1st, 2019
from Nissan, Márquez has more than 24 years
of global automotive experience in sales,
marketing, aftersales, dealer development, and
strategic planning. As the CEO and President
of Hyundai Motor México, she is responsible
for managing all aspects of Hyundai's
business in Mexico, including its product
strategy, sales, marketing, customer relations,
and negotiations, among other responsibilities.
14 www.latinastyle.com LATINAStyle V ol. 27, No. 1, 2021
/www.latinastyle.com
