NETWORKED HOME
Taking the Edge Off
Blackwire Designs Reduces Headaches for Integration Pros with Snacks, Reliable Products,
and Support
By Cody Crossland
When a BlackWire Designs box
arrives, the company’s iconic packing
tape is a sign of good things to come for
custom integration professionals. That’s
because shipped alongside the
equipment there are always snacks –
perhaps some beef jerky, Skittles, or
even some fresh coffee beans. Our
company’s founder, Kevin Luther, who
worked previously as a technology
integrator, came up with the snack pack
idea after missing multiple meals on a
job while climbing around in hot attics.
Hunger has always been part of the
professional AV installer’s life and
the snacks are there to help take the
edge off.
BlackWire Designs understands,
however, that the way to a customer’s
heart isn’t just through the stomach, but
through a shared experience. Several
members of the BlackWire team have
an integration background, including
me, who serves as VP of sales and
marketing. This has honed the
company’s networking philosophy,
unwavering service and support, and
broad offering of tried-and-true
solutions, which includes HDMI
distribution, networking, speakers,
power and remote management, cloud
devices, cables, custom drivers and
software for residential and light
commercial installations.
Choosing High-Quality
Networking Products
On average, there are 20 to 30 devices
that need to be connected on any job.
For an AV integrator, it’s not as simple
as plugging in a device, putting it on the
network, and walking away. There are
other things that installers have to
consider to deliver a good experience.
BlackWire’s service and support
philosophy is offering
preconfigured video distribution
and networking solutions.
28 Residential Tech Today | July/August 2019