worksheets help our sales people quickly drill
down to the right package and device quantities
– all realized through the demo experience.”
“One thing is for sure; we do not struggle with
foot traffic any longer. Moving to the Indiana
Design Center and building a Control4
Certified Showroom has given us both access
and opportunity to build relationships with
local designers, architects, and builders who
bring us qualified leads,” said Jason. “We have
become the trusted go-to residential technology
partner for the Indianapolis metro area, and we
are seeing a lot of repeat business resulting from
our relationships.”
Since becoming a Control4 Certified
Showroom Dealer, Barth and the Premier team
58 Residential Tech Today | July/August 2019
are expecting a minimum of 15-percent growth
year-over-year, and they believe that the
majority of growth is going to come from
continuing to tweak and grow their packaged
sales, where half their revenue comes from that
segment of the business.
“We became a Control4 Certified Showroom
Dealer because of the credibility statement it
provides,” Barth added. “We can say, ‘Here’s
what we’re capable of.’ We’re meeting a standard
of presentation and solution, and if you’re
claiming to be a leader in the industry, you have
to lead by example and prove it. Control4 has
become a recognizable consumer brand.
Customers, including homeowners, builders,
and designers ask for it by name, and they
laud the Control4 accreditation. It’s one more
notch to set us apart and have us stand
above the rest when it comes down to the
quoting process.”
For dealers thinking about building a
showroom, Barth says, “Just do it!” He also
advises dealers not to cut corners. “Don’t go in
under-funded, he said. “If you want it to be
relatable to your customers, you have to make
sure you are buying the furnishings and touches
that your customers want or already have in
their home environment. You want them to feel
like they are walking through a home that they
want and experiencing technology that works
for them, so make it realistic and engaging, with
experiential demonstrations every time, and I
promise you too will get those aha! and ‘I have
to have it’ moments.” x
INSTALLATION Experiential Showroom
The Premier Group’s
showroom is located in
the 88,000-square-foot
Indiana Design Center,
which features multiple
levels of mixed
showrooms and offices.