INSTALLATION Experiential Showroom
to us to discuss the Control4 Certified
Showroom Program, we jumped on it,” said
Jason Barth, Premier’s founder. “After 18-plus
years in business, the program presented an
easy opportunity to get our clients excited –
something we had been trying to figure out on
our own. The program inspired us and with us
already itching to revamp our showroom, it
couldn’t have come at a better time.”
In 2018, Premier completed renovations and
opened the doors to their gorgeous new
Control4 Certified Showroom inside the
Indiana Design Center. Looking through the
glass walls into the Premier showroom is like
looking into a beautiful modern home; it’s an
elegant marriage of interior design elements
complemented with the latest technologies and
devices, all running effortlessly by a Control4
system.
“Our current showroom in the Indiana Design
Center is all about the demo,” Sanger said.
“When we have a client in front of us, rather
than starting with individual categories like
audio/video or lighting, we incorporate it all
into pre-programmed scenes that trigger
independent technologies in the home to
operate simultaneously. We start the experience
at the front of the showroom by pressing the
doorbell on the Control4 Door Station. When
the doorbell rings, the music inside
automatically pauses, then the touch screen
lights up and immediately displays the camera
from the door station as well as exterior
lighting.
“Next, we engage our evening/movie scene
that closes the shades as the lights and fireplace
turn on, and an automated art display above the
fireplace lifts to reveal a flat screen TV, which
also turns on. The combination of these two
memorable demonstrations alone immediately
triggers the ‘Aha!’ moment, where customers
faces light up as they start to not only get it –
they want it.”
Premier’s main follow-up message to
consumers after they receive demos and a walk
through of the showroom is to explain that they
are going to have all of the various devices in
their home anyway, why not leverage the smart
technology to work for you?
“The Control4 system is the glue that binds it
all together,” Barth said. “By demonstrating
56 Residential Tech Today | July/August 2019
The Premier Group showroom is
an elegant marriage of interior
design elements complemented
with the latest technologies and
devices, all running effortlessly
by a Control4 system.