www.martinmarietta.com | September/October 2 2019 The Conveyor 19
At the brand’s center are the three
themes most commonly discussed by
employees in the course of the
interviews: Legacy, Truth and Heart.
Indiana District Production Manager
Matt Schwent, a member of the People
Team, says he agrees that the themes
identified during ONE’s development
really do represent Martin Marietta at
its best.
“From what I’ve seen of our company,
these themes are present everywhere,”
he says. “When I think of legacy, I think
about how far we’ve come, how far we
have yet to go and what a great story
that will be. When I think of truth, I’m
drawn to the strong ethics we practice
here. When I think of heart, well, this
industry isn’t always rosy and pretty, so
for the thousands of us who stick with
it, we know we work with our full hearts
every day.”
Sean Foley, vice president-general
manager of the North Texas/Oklahoma
District and another People Team
member, believes the ONE brand is an
exciting step forward for Martin Marietta.
Acknowledging that the company’s
people appear to have voiced exactly
what it means to be a member of the
Martin Marietta team, he hopes ONE
will resonate with those considering a
career with the company and that people
will see why Martin Marietta is the
employer of choice in the industry.
“Our goal on the People Team is to
improve the overall employee experience
and, for every single one of us,
that experience begins with the hiring
process,” Foley says. “We want to make
sure we’re putting our best foot forward
and being transparent with our recruits.
I think ONE will help us do that. It
clearly reflects our companywide focus
on safety, integrity, reliability and
teamwork. That message will be impactful
for the workforce. I think ONE will
really speak to people.”
There are plenty of other details
surrounding ONE and the affect it will
have on Martin Marietta, but as of press
time, Guzzo, Schwent, Foley and the
other members of the People Team are
keeping those details under wraps,
preferring instead to share the most
important elements of the brand during
its launch.
“What we can discuss are some of the
ways people will first encounter ONE,”
Guzzo says. “In some respects, the
methods we’re using to communicate
ONE’s ideas are almost as exciting as the
brand itself.”
Guzzo says many employees will first
see elements of ONE and its logo during
a 20-second teaser video or on posters
hung in their offices and breakrooms.
When the brand officially launches, it
will do so with a full-length promotional
video starring real employees from
multiple specialties, divisions and lines
of business. Supporting materials will
then follow in the weeks and months to
come, including Conveyor articles, digital
signage messaging, and additional
videos – each focusing on a ONE theme.
Company leaders say the goal is for ONE
to become a brand on par with Martin
Marietta’s Guardian Angel safety culture.
As one of more than a dozen employees
featured in ONE’s launch video,
Midlothian Cement Plant Manager
Ricardo Del Valle Favela became
familiar with some of the brand’s ideas.
Describing ONE as “exciting,” Del Valle
Favela says even the communications
surrounding ONE are true to the brand’s
principles.
“The filming felt inclusive and, for
me, it felt good to be part of it,” he says.
“You know, the company could have
used actors, but instead we’re choosing
to be genuine. It feels like we’re really
putting in the effort to attract the right
talent and to show people that we are
Martin Marietta and we are a strong
company.” ▼
Midlothian Cement Plant
Manager Ricardo Del
Valle Favela is prepped
before stepping in front
of the camera for ONE’s
launch video.
Want to see the Video? Visit Martin Marietta’s LinkedIn page
on Oct. 14: www.linkedin.com/company/martin-marietta-materials
/www.martinmarietta.com
/martin-marietta-materials