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TYBEE BEACHCOMBER | JUNE 2020 23
By Jennifer Sullens
Sarah McLachlan
In the Arms of an Angel
Hello Readers! If y’all are anything like me,
when you hear the song, In the Arms of an
Angel… on a certain TV commercial (and
don’t act like you didn’t just sing that in your
head), you change the channel. Let me make
this clear. I don’t change the channel because
I hate animals; quite the contrary. These
commercials are so agonizingly successful
at their job that they make me want to buy
10 dogs, 25 cats, and end up on Extreme
Hoarders. I can’t even stand to hear that song
anymore without thinking about sad puppies.
That was such a good song. Sad, but good
nonetheless, before being paired with this
commercial. I understand that they are
playing on everyone’s emotions by showing
malnourished dogs in cages and kittens
crying, with what looks like eye boogies.
I’m annoyed by the fact that the commercial is asking you to donate
to the organization as a whole instead of getting people to go down to
their local humane society and donate their time, money, and cuddles to
these animals in need. How can we be sure the money will go directly
to these important services? Especially the cuddle factor. After looking
up the organization, I learned that 100% of your donation does not go
to the animals. However, if you go buy dog food and like to donate to
your humane society, you know for a fact that the food is going to the
animals. Are the humans going to eat it? Well, let’s hope not…
Stepping off my rather small soap box now, and back to the actual
Sarah McLachlan commercials – please, for the love of all that is sweet
and holy, MIX IT UP! We don’t need to be bombarded with depressing
animals for two straight minutes. That’s how long the commercial
is. The average commercial spot is 15-30 seconds. Where normal
commercials try to make you laugh and feel good, quickly linking it
to their product, this organization takes up to 4-8 times the amount
of time, making you feel horrible about something that few of us have
little control over. Again, I understand the logic behind it, but show the
good side of what the organization does, not just injured or sad animals.
At this point I feel like it did its job too well, to the point where people
are turning the channel and becoming more and more frustrated or
pissed off with the commercial the longer it airs. I can’t be the only
one that feels this way. Here’s to hoping they will change or just stop
airing it.
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