Silvana Quiroz
An Entrepreneurial Endeavor
By Gloria Romano-Barrera
Quiroz went from a full-time employee at
Univision to becoming the owner of her own
business. As many small business owners, she
was afraid of stepping outside her comfort zone
but she decided to take the leap regardless of her
fear. “I saw many of my coworkers being let go
from the company and I got to the point of thinking
when I was going to be the next one,” she shares.
“I worked hard, never had complains. One day I
decided to resign and start Zoom Latino LLC, a
digital media company that creates content, news
and programing. I was doing the same work I was
doing before but this time it was for me.”
Today as the Director and Owner of Zoom Latino
LLC, Quiroz creates and oversees the content for
the different digital platforms. She is also the producer
and host of “Silvana Quiroz Presenta”, an informative
magazine created for the Latino community in the
Washington D.C. area.
Passionate about her work and thankful of the
opportunities she has had in the U.S., Quiroz, is
also appreciative to the individuals that have
guided her. This year, she became the first Bolivian
to receive an Emmy, which she considers to be her
biggest achievement thus far.
“I believe that no matter what you do, what is
your job or career, you have to do what you do with
an intention,” she states. “I always say that if you
have the chance to change someone else’s life
through your work, you have done your job.”
She is currently working on “Dreamer Mom”,
a documentary about the impact that immigration
has on mothers throughout the country and how
the family separation has changed many families,
including her own.
Her advice for Latinas is to never give up and
believe in yourself. “Everything is possible if you
work hard, persevere and trust in your talent,” she
states. “I am a Latina mother that decided to be a
journalist here in the United States even though
some people told me to forget about my career
when I came to this country 15 years ago.”
Born and raised in Bolivia, Silvana Quiroz,
Director, Editor in Chief, Host and Producer
of Zoom Latino, LLC, began her career at
an early age in her native Bolivia and later
emigrated to the United States. Today the
Emmy-award winner and mother of two
directs her own news organization, Zoom
Latino. This year, Zoom Latino became the
first Spanish digital platform in the D.C. area
to win an Emmy award.
LS
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Proud of her roots, Quiroz believes her grandmother and mother’s determination led her to
be the person she is today. “My grandma went from farmer to business owner, my mother was
a kindergarten teacher and after years of hard work became the CEO of a big lumber company,”
Quiroz shares. “They always told me to persevere and believe in myself, that hard work pays
double when you have an intention and to never forget where I came from.”
As for journalism, she credits her art teacher as a big influence on her decision in becoming
a journalist. “I remember one time when he gave me a booklet about journalism and walked
me through the process of signing up for classes via mail. I started reading and writing stories,”
she shares. “He also taught me to read as an anchor and I used to record my voice while reading
to check my intonation pretending I was reading the news. Looking back, I am very grateful for
having professor Amadeo as a mentor, because he was an important support and amazing
teacher that went the extra mile.”
In 2004, Silvana worked as a reporter for Telemundo. Later on, she joined the morning
team of WILC 900. In 2011, she was hired as a reporter for the local news at Univision. In
2016, she was promoted to National Political Correspondent and Producer of the show
“Perspectiva Nacional”.
18 www.latinastyle.com LATINAStyle Vol. 24, No. 4, 2018
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