The 2018 LATINA Style 50 • Special Report
11. General Motors Company
Sigal Cordeiro
Executive Director, GEM Product
Marketing
Sigal Cordeiro is the Global Product Marketing Executive Director for General
Motors’ growth market vehicles. In this role, she works to ensure that future
cars and SUVs for countries like Brazil and China exceed customer
expectations, deliver on the brand promise, and align with the company’s
business priorities. Cordeiro joined General Motors in 2000 as part of its
Marketing Leadership Program and since then has held numerous positions in
Marketing, Market Research, and Product Marketing in the US and Germany. Her
most recent experience was as General Director for Chevrolet Global Marketing,
where she led the globalization efforts of the Chevrolet brand, developing a single,
consistent brand vision and guidelines adopted by over 100 countries. As the
highest-ranking Latina at General Motors, Cordeiro is an active member of the
Leadership Advisory Board for the GM Latino Network, providing strategic
guidance and support to the employee resource group. She was instrumental
in leading the recent revitalization of the group driving significantly higher
engagement among its members. Cordeiro’s past experiences include working at
TAM Brazilian Airlines in various marketing capacities, and at NBCUniversal
as Director of Consumer Insights for its Owned Stations division.
Cordeiro holds a bachelor's degree in Business Administration from
Fundacao Getulio Vargas in Brazil, and a Master of Business Administration from
the University of Pennsylvania’s Wharton School. She has also completed the
Chief Marketing Officer Program from the Kellogg School of Management at
Northwestern University.
12. Intel Corporation
Sandra L. Rivera is senior vice president and general manager of the
network platforms group at Intel Corporation. She is responsible for the
Intel business group charged with providing innovative technology and
solutions to the networking industry. She is also Intel’s 5G executive
sponsor and is responsible for guiding Intel's strategy, commitments, and
deliverables for 5G. Rivera leads a global organization in Intel of >2500
employees to drive the transformation of network infrastructure to
Intel-based solutions. The network infrastructure business is one of the
Data Center Group’s fastest growing businesses, enabling Intel to become
a market leader for network logic silicon, an annual $20B market segment.
Rivera joined Intel in 2000 as a marketing director after the acquisition of
Dialogic Corporation. During her Intel career, she has held various marketing
and business development roles focused on network, communications and
storage infrastructure. In 2015, Intel recognized Rivera with its highest
honor, the Intel Achievement Award. Before joining Intel, Rivera co-founded
and served as president of The CTI Authority, and served as president of the
computer telephony division at Catalyst Telecom. She spent seven years
at Dialogic, culminating in her role as director of Dialogic’s sales organization in
the eastern United States and Canada. Rivera holds a bachelor’s degree
in electrical engineering from The Pennsylvania State University. She
sits on the governing board of the Linux Foundation Networking project
(LFN), and is a member of the Intel Hispanic Leadership Council.
LATINAStyle 50 Report Behind the Scenes
The LATINA Style 50 survey is distributed to CEOs whose companies have demonstrated a commitment to diversity
and inclusion throughout the United States. Companies are evaluated on a variety of metrics such as employee statistics,
continuing education programs, recruitment and retention initiatives, employee benefits, advance opportunities for women
among additional factors such as leadership programs and Latina and Latino representation on board of directors.
Due to the wide scope of questions, different departments within the company collaborate to obtain the most
accurate information. The process can take weeks to months depending on the company structure. The company’s
representative submits a completed survey that is carefully reviewed by the LATINA Style committee. Each company and
its programs are also thoroughly examined and measured. Companies are evaluated using a scoring system that has
been designed by Latina employees as to what are the most important factors for them in the evaluation of their
workplace. Extensive public research information of the company and interpretation of the written responses provided by
each company in the survey contribute to final evaluation.
The selection committee ensures to gather all of the survey data and then thoroughly evaluates the survey using
a point system. The final survey includes a portion where companies highlight their highest-ranking Latina, the Hispanic
affinity groups, recruitment efforts, supplier diversity information, and much more.
The final ranking is not based only on the published chart, it is only a portion of the final review. The evaluation period
takes around a month to make sure every answer is taken into consideration. Each survey is reviewed to ensure more
opportunities for Latinas are taken into consideration
The LATINA Style team wants to thank all of the companies who participated in the 2018 LATINA Style Report. Every
year your participation helps provide us with the most accurate insight into the top companies for Latinas to work for.
Participation in the survey provides companies an opportunity to monitor their progress from year to year, as well as,
benchmark themselves against other leading companies. We thank you for your participation and entrusting us with
highlighting your company. Congratulations to the top 50 best companies for Latinas to work for!
34 www.latinastyle.com
Sandra Rivera
Senior Vice President, General
Manager, Network Platforms
Group
LATINAStyle Vol. 24, No. 4, 2018
/www.latinastyle.com
