Communications
ORRA’s communications efforts target both member and consumer audiences to keep them
informed about the association; REALTOR® and real estate related issues; the Orlando housing
market; and, of course, the benefits that a REALTOR® provides to the real estate transaction.
ORLANDOREALTORS.ORG
More than 300 articles, blog posts, and content pages added in
2018
E-NEWSLETTERS
Orlando REALTOR® Online
ORRA Events & Education Update
Market Pulse
30%
average open rate
FAST FACT
ORRA sent 252 unique e-mails to
the entire membership or member
subsets in 2018!
MARKET PULSE
2019 MEMBER
RESOURCE GUIDE
ORLANDOREALTORS.ORG
2018 ORRA ANNUAL REPORT
18
PRINT
Orlando REALTOR® magazine
92,550
printed copies
$42,900
paid advertising
2018 ORRA Member Resource
Guide
4,750
printed copies
2017 ORRA Annual Report
15,500
printed copies
ADVERTISING
Advertisers spent nearly $100,000 in 2018 to promote their products
and services to our members through ORRA’s print and digital
marketing platforms.
$42,900
print
$42,500
digital
Member Communications
Pageviews
600,000
Sessions
261,000
Users
141,000
/ORLANDOREALTORS.ORG
/ORLANDOREALTORS.ORG
