2018 ORRA ANNUAL REPORT
Media relations initiatives positioned ORRA, our leadership, and
REALTORS® as the source of expertise on the housing market and
on real estate related issues. Initiatives also promoted the value a
REALTOR® contributes to a real estate transaction.
print, digital, radio, and television media clips
PUBLIC AWARENESS CAMPAIGNS
ORRA’s 2018 public awareness campaigns utilized paid advertising
to tout the benefits of using a REALTOR® to achieve your dream
home and lifestyle and to distribute persuasive “now is a good
time to sell” messaging. The campaigns were funded by a $25-per
member assessment that is collected with dues.
The campaign incorporated traditional media outlets such as print,
radio, and billboard as well as online and digital advertising.
ORRA’s consumer site connects buyers and sellers with
our members. Content includes a REALTOR® directory plus
information about the market, the transaction, and the
benefits of using a REALTOR®.
ORRA utilizes six diff erent platforms (many, like Facebook,
with multiple accounts) to connect with both members
and consumers, and this year we added Facebook Live to
special event coverage! More than 4,300 videos, articles,
graphics, and photos were posted in 2018.