2018 ORRA ANNUAL REPORT
19
Consumer Communications
MEDIA RELATIONS
Media relations initiatives positioned ORRA, our leadership, and
REALTORS® as the source of expertise on the housing market and
on real estate related issues. Initiatives also promoted the value a
REALTOR® contributes to a real estate transaction.
162
print, digital, radio, and television media clips
294,000
coverage views
6,350
social shares
PUBLIC AWARENESS CAMPAIGNS
ORRA’s 2018 public awareness campaigns utilized paid advertising
to tout the benefits of using a REALTOR® to achieve your dream
home and lifestyle and to distribute persuasive “now is a good
time to sell” messaging. The campaigns were funded by a $25-per
member assessment that is collected with dues.
The campaign incorporated traditional media outlets such as print,
radio, and billboard as well as online and digital advertising.
ORLANDOREALTORS.COM
ORRA’s consumer site connects buyers and sellers with
our members. Content includes a REALTOR® directory plus
information about the market, the transaction, and the
benefits of using a REALTOR®.
64,000
PAGEVIEWS
46,500
SESSIONS
36,400
USERS
SOCIAL MEDIA
orlandorealtors.com
ORRA utilizes six diff erent platforms (many, like Facebook,
with multiple accounts) to connect with both members
and consumers, and this year we added Facebook Live to
special event coverage! More than 4,300 videos, articles,
graphics, and photos were posted in 2018.
Facebook
10,100 followers
Twitter
3,000 followers
LinkedIn
2,400 followers
YouTube
1,100 subscribers
Instagram
1,600 followers
Pinterest
330 followers
/ORLANDOREALTORS.COM
/orlandorealtors.com