CEO'S MESSAGE
It’s All
In The Process
I’ve been with ORRA for more than a year
and have had the honor to meet a great
many of our members. If you’ve met me
then you know it’s no secret that I’m a
HUGE University of Alabama fan, particularly
when it comes to football.
There’s much to love about Bama, and lessons
that can be learned from this institution
about academics, athletics, culture, etc., are
not limited to students. I’d like you to consider
a conversation that took place last year
between UA football coach Nick Saban and
basketball great Kobe Bryant.
The two spoke from their respective perspectives
about the importance of enjoying
the process that leads to success. I cannot
think of an example where this sentiment
holds true more than the real estate profession.
An agent’s success in real estate, especially
in light of the recent growth of iBuyer
programs, is not indicated solely by the result
of a transaction. A successful agent is one
who enjoys the process, and, in particular,
who enjoys the art of cultivating relationships
with potential clients. Digital leads and apps
are great, but they are no substitute for the
traditional practice of personal interactions
that result in trust and a client’s certainty that
they need you to help them.
Other important parts of the process
include:
• Finding a niche and making yourself its
king;
• Studying your market’s statistics and
resources until you’re perfectly versed and
articulate;
• Developing good work habits and keeping
at them;
• Leading by example and by class; and
• Learning, learning, learning about every
possible topic related to real estate (MLS,
law, customer service, marketing, negotiating,
appraisals, financing, etc.).
Naturally, I have to remind you that ORRA’s
educational off erings can help you enormously
with all of these process tasks!
As coach Saban explains, to his team and
to the rest of us: It’s not enough to be a master
of performance, you have to be a master of
practice and a student of the game.
Those who love performing but hate practicing
will never reach the level of success to
which we should all be striving.
Cliff Long
6 Orlando REALTOR® Spring 2019