LATINA Style Business Series,
Baltimore, MD
By Gloria Romano-Barrera
Photos by Andy Ramirez, Hispanic VIP
Marking the 136th stop of the LATINA
Style Business Series tour, LATINA
Style, Inc., the premier company
addressing the needs of professional Latinas in the
United States hosted the LATINA Style Business
Series on October 18 in Baltimore, MD.
One of the most successful ongoing business
development programs for Latina business
owners in the nation in which over 36,000 Latina
entrepreneurs and professionals have attended
and benefited from participating, recognized
Veronica Cool, CEO & Hispanic Strategist, Cool &
Associates LLC, as the Entrepreneur of the Year for
her dedicated community service, leadership,
vision and role model for women and Elda Devarie,
president of Pan American Food Brokers,
EMD SALES, Inc., with the LATINA Style
Entrepreneur of the Year Award.
Taking place at the Baltimore Marriott Inner
Harbor Hotel at Camden Yards, leaders from
throughout the country and locally gathered to
celebrate Latina entrepreneurship, network and
share insights through the day workshops.
Workshops included Entrepreneurs Spotlight:
Learning Strategies for Success; The Essentials of
a Successful Business; and Successful Marketing
Strategies.
Moderators and guests included co-chair
Katina Rojas Joy, Latina Liaison, Office of the
County Executive, Prince George’s County, MD;
Nina C. Roque, Executive Director, National
Women’s Business Council, Small Business
Administration; Veronica Tubman, Stakeholder
Liaison, Communication and Liaison, Internal
Revenue Service; Gabriel Zarate, Director of
Business Development, R&G Insurance Agency;
Rosa M. Scharf, Vice President, Senior Business
Banker, M&T Bank; Ravi Aggarwal, Certified
Mentor, SCORE; Sarah Sabastro, Sr. Information
Management Specialist, Project Management
Office (PMO), Technical Services Division,
Organization of Latinos at Exelon – President;
Steven R. Eiger, Director, AT&T Business Marketing,
EVP Communications, HACEMOS National; Laura
Ramirez Drain, Engineer, President & Founder,
RandomWords Marketing Group; Mariana Barrientos
The Essentials of a Successful Business panel: (L-R) Ravi Aggarwal, Certified Mentor,
SCORE; Veronica Tubman, Stakeholder Liaison, Communication and Liaison, Internal
Revenue Service; Rosa M. Scharf, Vice President, Senior Business Banker, M&T Bank;
Nina C. Roque, Executive Director, National Women’s Business Council; Katina Rojas
Joy, Latina Liaison, Office of the County Executive, Prince George’s County, MD and
Gabriel Zarate, Director of Business Development, R&G Insurance Agency.
Fireside Chat: For Your Leadership Side
presented by Lory Burgos, Senior
Consultant, Enterprise Diverse Marketing,
Nationwide (right) and, Nicole Quiroga,
President & CEO, Greater Washington
Hispanic Chamber of Commerce (left).
Roig, Co-Founder & VP of Strategy, ROIG
Communications, LLC; Scott Sweren, Cyber security
Consultant, Professional Services, AT&T; Susana
Marino, President & CEO, Northern Virginia Hispanic
Chamber of Commerce; Veronica Cool, MSF, CEO
& Hispanic Strategist, Cool & Associates LLC; Corina
Successful Marketing Strategies panel:
(L-R) Steven R. Eiger, Director, AT&T
Business Marketing, EVP
Communications, HACEMOS National;
Mariana Roig, Co-Founder & VP of
Strategy, ROIG Communications, LLC;
Laura Ramirez Drain, Engineer, President
& Founder, Random Words Marketing
Group; Sarah Sabastro, Sr. Information
Management Specialist, Project
Management Office (PMO), Technical
Services Division, Organization of Latinos
at Exelon – President.
32 www. lat inastyle.com LATINAStyle Vol . 25, No. 6, 2019
/inastyle.com
