LEADERSHIP CEO
Cliff Long
Orlando Regional
REALTOR® Association
My three goals as an ORRA leader
for 2020 are to increase member
services; increase community
collaborations; and attain our
strategic plan goals.
The most valuable services
that ORRA off ers members are
advocacy, education, a terrific
multiple listing service, and
lockboxes.
I chose to work at ORRA because I
believe in what REALTORS® do for
their customers and the community,
because ORRA has the ability
to support its members, and
because Orlando is considered
by so many to be the greatest city
in the world.
The best thing that has happened
since I started working at ORRA is
seeing our staff blossom.
What I think will be diff erent
about ORRA in five years is that
it will be not just a real estate
trade organization. It will be a
corporation that the Orlando
business community looks to for
leadership.
The factors most aff ecting the
future of Orlando’s housing
market are aff ordable housing,
the lack of available land, and the
economy.
The most pressing national real
estate issue is flood insurance.
My goals as ORRA’s CEO in 2020
are to help staff ers attain the
REALTOR® Association Certified
Executive designation and to
relocate ORRA’s operations to a
building and location that appropriately
reflects the REALTOR®
position in our community.
The most important association
management lesson I’ve learned
is to know when to be quiet.
The most rewarding part of association
management is when an
employee rises to become a staff
leader of their own association.
The best advice I’ve received is
to understand that people don’t
care how much you know until
they know how much you care.
The best way to be competitive in
real estate is to stay current with
technology and stay relevant in
your community.
My favorite thing about Central
Florida is its diversity in people,
restaurants, and things to do on
the weekend.
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407-582-9009 |orlando@pillartopost.com | pillartopost.com/Orlando
16 Orlando REALTOR® Winter 2020
/Orlando
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