NOVEMBER/DECEMBER 2016
| TAMPA BAY MAGAZINE 65
They took computer classes in school,
they were the first to use social media,
and they are leading the way with
smartphone usage, with 85 percent
possessing such a device.
Millennials already have the insights
needed to utilize various social media
platforms to engage with consumers.
They can help you leverage the power
of technology to improve your sales
process and succeed growing your
business.
They value career progression
Millennials also place a considerable
amount of value on their ability to grow
professionally. More than half say that
they seek to find career opportunities
that offer them chances to progress.
Sixty-five percent also say that personal
development is important criteria for
them when selecting a job.
These numbers mean that Millennials
can be positive additions to your
organization. They tend to be very
goal-oriented and are constantly looking
for ways to improve their role in the
organization.
Millennials are very ethical
and carry that with them in the
business world
Most Millenni a l s be l i e ve th a t
businesses should work towards having
a positive impact on the world around
them, such as initiating practices geared
towards protecting the earth’s resources.
Half also say they prefer to work for
companies that have ethical business
practices.
As Millennials enter the workforce,
organizations will be more influenced
and encouraged to abide by their ethical
obligations. This can not only help make
the organization a positive force, it will
also make it easier to build relationships
with consumers and help create a
positive reputation for the business.
Millennials are an educated
group
Millennials are becoming the most
educated generation in history. They
are more likely to have pursued a
college degree, as nearly 70 percent of
high school graduates will enroll in
an institute of higher learning. Your
business or organization can reap the
benefits of this education in the form of
critical thinking skills and strong work
ethics.
As business leaders find themselves
increasingly facing the resumes
from members of this generation,
understanding the benefits of working
with these young professionals can help
you find the candidate that will help
your organization reach new heights.
EDITOR’S NOTE: Sandler Training provides
proven, effective sales, corporate and management
training to high-achieving companies and
individuals throughout Tampa Bay. Call Jim
Marshall or Clint Babcock at (813) 287-1500.
HIRING
MILLENNIALS
By Jim Marshall and Clint Babcock
Sandler Training of
Tampa Bay
According to the US Census Bureau,
Millennials – generally defined as
those born between the early 1980’s
and the mid 1990’s - are now over
80 million strong, representing a
quarter of the nation’s population.
Like any new generation, there are
differences in how Millennials interact
with those around them, and what their
expectations are in the workplace. What
intuitive business leaders are noticing,
however, is that there are tremendous
benefits that members of this generation
bring to the workforce:
They are more tech-savvy
Millennials are the first generation to
have really grown up with technology.