SPL EVENTS
23 November/December 2018 StPeteLifeMag.com
Each six-hour event takes
approximately four months of logistics
and planning, including securing
sponsorships, locating the charities,
subcontracting the food and beverage
and the entertainment. Scheer is
constantly coming up with new ideas.
He’s most proud of Cirque du Chill,
which added circus acts, daredevils
and assorted illuminated thrills to the
concept.
The big – and, not coincidentally,
costly - event premiered in 2014. It
was staged in St. Pete, Tampa and
Sarasota. “I cry when I see the videos
now – because I don’t know how I did
it,” he explains, “but I know everybody
loved it. Everybody always asks me
‘When will you bring back Cirque du
Chill?’”
Chillounge can be adapted for any
location, any occasion. There’s the
“Sunset Lounge” experience on St.
Pete Beach; that’s happened twice
so far. “Chillounge Night can also be
part of an existing event, like a golf
example, this March, the 10th annual
Sarasota Chillounge Night was the
Sarasota Film Festival, in front of the
Opera House. It was pretty cool.”
almost exclusively from ticket sales,
Scheer is always looking for a new
corporations – say, Amazon, Microsoft
or Raymond James – will come to him
when they’re thinking about holiday or
anniversary parties.
He also rents the furniture, for those
not looking to invest in the full
Chillounge experience.
“I’m very realistic – I’m not a dreamer,”
Scheer explains. “I’m German, so I’m
very detailed and organized.”
Still, “The last 10 years were a journey.
A wonderful journey.”
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