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1. Create custom flyers, social media assets, and signs with your
brand name and the American Express logo
2. Host Your Own Event. Do something outside of the box
that will help draw attention to your business. A Scavenger Hunt
with a free cup of coffee?
3. DEALS! DEALS! DEALS! Discounts like buy-one-getone
free offers, 15% discounts, and more, are great ways to draw
customers but you could also offer a low-cost free item or service
to customers for the holiday.
4. Bundles & Raffles: Sell products that can be put together
as a bundle of your most popular products and raffled them to
customers on Small Business Saturday®
5. Social Media & Blast Emails. Utilize your built in
database to build anticipation with your existing customers as well
as your prospective customer base.
6. Be Exclusive. Choose one product that will be on sale for
Small Business Saturday® only, or offer a substantial discount that
you wouldn’t do any other time of the year.
7. Personalize Yourself. When you add value to the
experience of shopping with your small business, that experience
becomes memorable. Perhaps you can make a personalized card
with your photo and bio on it if you own a gallery. Or if you sell
musical instruments, you can invite customers back to your store
for a complimentary in-house jam session.
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