Buyers today are stronger and more
knowledgeable than ever. Many want
to turn you into an unpaid consultant
and a commodity. In addition, too many
salespeople have found selling difficult in
this environment – they’re overwhelmed
as they try to meet staggering sales quotas
and encounter potential clients who give
them too little respect or access. Just as
frustrating, many salespeople are utterly
confused as to what they should be doing
to make profitable sales happen. Still,
orders for products and services are on
the rise – are yours?
“Only about 10 percent of salespeople
are performing as ‘A’ players,” says
Nicole Cendrowski, a sales trainer and
business development specialist, whose
own company continues to perform at
the very top level among its peers.
“Are you one of the many business people
running your own business, wondering
why you’re working so hard and not
growing your revenues?” Cendrowski
asks. “Are you in corporate sales, and not
earning nearly what you think you’re
worth?”
Most people want to master sales
techniques. Florida Sales Development
Nicole Cendrowski
Partner
Sandler Training Center
(813) 282-9400
1111 N. Westshore Blvd
Tampa
www.rfox.sandler.com
and the Sandler System meld
technique wi th successful
attitudes and behaviors. “Once
business owners, corporate
salespeople, and business
professionals invest in Sandler
Training, they see dramatic
results,” Cendrowski says.
Sandler programs develop results
through a systematic methodology, where
learning occurs in small doses and is
reinforced through repetition and role
play over time. There are now more than
200 Sandler Training Centers throughout
North America and 30 other countries.
Locally, Florida Sales Development offers
more than 500 hours of Sandler Training
sessions directed toward every conceivable
industry and profession.
A sampling of Sandler Training sessions
includes programs on active listening
skills, staying in control of the selling
process, how not to be like everyone else,
and understanding how to recognize and
communicate with different personality
styles, as well as prospecting, negotiating,
questioning, time management, and hiring
salespeople.
Through individual coaching and
mentoring, clients learn to master the
techniques, beliefs, and behaviors
necessary for making meaningful strides
in their careers and earning substantially
more in their prospective fields.
“Ultimately we look to help companies
and salespeople build a common sales
language and common sales culture in
order to significantly grow their businesses
and positively impact their bottom line.
That’s the goal,” Cendrowski says.
Ni col e rave s about the Sandl e r
Management and Leadership Training
Program. “We help company owners
and managers continue to grow in
their roles.”
The Sandler Strategic Customer Care
Program is an area of training that is
lacking in the marketplace. It was created
for employees who interact with customers
in support roles. This series improves
communication skills at a professional
level; it teaches employees how to
develop positive attitudes and productive
behavior s . The program not only
improves telephone and e-mail skills,
but it also trains support staff to recognize
future business opportunities.
The most profound results occur
when training takes place over time and
is reinforced. In fact, the most productive
clients admit that they become better
at their jobs – and their lives – when
they are continually uplifted from the
knowledge and respect they gain at these
sessions. With ongoing reinforcement,
they find selling becomes easier, more
rewarding, and more fun – just as it
should be.
Nicole i s a par tner wi th Flor ida
Sales Development. In her role, she is
responsible for business development,
client coaching, and sales training
facilitation. She is a highly trusted and
respected professional in her field, known
for her discernment and listening skills,
positive energy, fearless attitude, and
a keen ability to tune in quickly to
clients’ and prospects’ needs. Previously,
Nicole was Vice President of Sales for
Upstate Sandler Training in Greenville,
South Carolina.
Sandler Training
Develop the Skills & Confidence
Necessary to Grow Your Business
Florida Sales Development, a Sandler Training Center:
What can the “Power of Reinforcement” do for you?