Become an expert content producer using just
your iPhone or iPad
So, why not take control of what your patients are watching
-
antee you...you can do this, and it’ll only take an hour or less
every week.
Here’s a quick, 4-step list on how to produce quality
video content for your channel:
Create a YouTube Channel, this will be where you
direct people to subscribe to your content and
“follow” you. It’s basically your own internet TV
up some background photos, etc., but that’s easy to do -- just
Connect with YouTube on your phone and practice
uploading a video, as well as adding descriptions
and tags. If you have any questions on how to do it,
just Google “how to upload a YouTube video” or “how to add
a description to my YouTube video”.
about topics relating to your patients.
Upload each video to YouTube and add a description
and keywords; ones that your patients might
be searching for, like “are veneers right for me” or
“pain free dentist in Chicago”.
Bonus Tips
While I don’t recommend you produce your videos on the
can still come across just as friendly and engaging. Don’t
worry so much about the setting, the background or even
production value. Instead, work on speaking to the iPhone,
iPad or camera as you would a patient in sitting in the chair.
Be professional, yet still relatable and eliminate over the top
clinical words that are confusing. Transparency is key.
Also, be sure to watch and reply to the comments that appear
on your videos. I know dentists who have actually scored
new patients through these comment threads. Ultimately,
though...the purpose of them is to build rapport, increase
trust and demonstrate your expertise.
Conclusion
In a world full of fake news, media (which now includes
YouTube videos) that is deemed honest and well intentioned
gets consumed and its creators considered reliable.
You have the opportunity to craft and control that message,
and I suggest you take advantage of this new opportunity to
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start an ongoing conversation with
your patients. It may seem a little
“Stranger” than what you’re used to.
But if there’s a new world of patient
acquisition concepts out there, why
not learn to use them to your advantage?
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