How Does Your Practice
Measure Up?
1. Do you have a powerful Unique
Selling Proposition (USP)* that
shines through to your target
market highlighting you as THE
solution to the problems they
have?
No (0) Yes (2)
-
2. Do you have a formalized,
patient referral generating
system working right now that
your team members use and
follow?
No (0)
Yes, we have a referral program
but not a system that is followed to
get consistent referrals (1)
Yes, we have a referral system
that team members use and follow
for consistent referrals (2)
3. What percentage of your active
patients give you referrals?
0-5% (0)
6-10% (1)
11-20% (2)
21% or more (3)
4. Do you know what your patient
attrition rate is?
No (0) Yes(2)
5. Do you know your percentage
of active patients (been seen
within the last 18 months) to
inactive patients?
No (0) Yes (2)
6. Do you have a systematic
process of follow up for every
new patient?
No (0) Yes (2)
7. In the last year, what was your
treatment acceptance rate?
Not sure (0)
Less than 25% (0)
26-50% (1)
51-75% (2)
75% or greater (3)
8. Do you have a system in place
to follow up on unscheduled
treatment?
No (0) Yes (2)
9. Do you have an automated recall
system?
No (0) Yes (2)
10. Do you have a patient recall/
reactivation system (beyond an
automated system) that your
team members use and follow
each and every month?
No (0) Yes (2)
11. How often do you follow up once
a patient falls off your hygiene
schedule?
Never (0)
1-6 times (1)
7-12 (2)
12 or more (3)
12. How many different methods
(phone, email, text, mail) do you
use to communicate with your
patients to get them back on
your schedule?
None (0)
1 (1)
2-3 (2)
4 (3)
13. Do you know exactly where all
of your new patients are coming
from?
No (0) Yes (2)
14. Do you know how to get more
sources?
No (0) Yes (2)
15. Do you know where your biggest
source of untapped new patients
are?
No (0) Yes (2)
16. Do you know how to go about
getting them?
No (0) Yes (2)
17. Do you have a reliable system
for getting reviews and getting
them where they matter most
on Google, Facebook and
Healthgrades?
No (0) Yes (2)
18. If “yes,” how many online
reviews do you have on these
outlets?
0-20 (0)
21-50 (1)
51-75 (2)
76-124 (3)
125 & over (4)
19. Do you effectively and
powerfully use your reviews in
all your marketing, advertising
and sales efforts?
No (0)
Rarely (1)
Sometimes (2)
Yes, they are everywhere (3)
20. How often do you send quality,
personal, educational e-mails
out to your patients and/or
prospective patients?
Never (0)
Infrequently (1)
Quarterly (2)
Monthly or More (3)
Continued on next page
SPRING 2019 | TPDMAG.COM 23
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