21. Do you know the cost of acquiring a new patients?
No (0) Yes (2)
22. Do you know what your return on investment is for
each marketing source you are currently using?
No (0) Yes (2)
23. Do you have articles, special reports or books you’ve
written use for promotional positioning?
No (0) Yes (2)
24. Do you know who your biggest competitors are
online?
No (0) Yes (2)
25. Do you have a mobile-friendly, secure website that
is highly personalized with clear call to actions for
patients to contact you?
No (0) Yes (2)
26. Do you have effective search engine marketing that
generates more patients? (meaning you are not only
attracting them but also converting them)
No (0) Yes (2)
27. Do you have special events such as seminars, new
service introductions, end of year promotions,
patient appreciation events, etc.?
No (0) Yes (2)
28. Do you regularly check out your competitors to see
what they may be doing that you don’t or what they
are doing differently?
No (0) Yes (2)
29. Do you have a written marketing strategy and
tactical implementation plan you continuously apply
and follow?
No (0) Yes (2)
30. If “yes,” do you regularly monitor and measure
results and performance of each element and make
adjustments when performance drops or does not
No (0) Yes (2)
THE “KEY” FOR INTERPRETING
YOUR ANSWERS
in this assessment, here’s what it all
means to you:
-
1. If your total points equal 17 or less,
it indicates to you that your marketing
is very weak. You have much opportunity
for growth, greater income and
-
SURED by following a better marketing
strategy. You are most likely realizing
less than 25% of your real practice
potential.
2. If your total points equal 18 to 29,
you’re doing an average amount of
marketing; but your practice has exceptional
room for improvement. You
can likely increase your overall performance
by 75% or more simply by realizing
and implementing the marketing
opportunities available to you.
3. If your total points equal 30 to 58,
you’re marketing at a decent level;
but your practice still has incredible
potential for improvement and growth.
You can likely increase your overall
performance by 50% or more merely
by better understanding and applying
the marketing opportunities you have
available.
4. If your total points exceed 58,
congratulations! You’re a doing a great
job as a marketer of your practice and
should feel pretty good about how far
you have come. But, because YOU do
understand the power marketing has
given to your practice there may be
additional marketing opportunities
available to you by taking your strategy
and tactics to higher performance levels.
Regardless, kudos for the accomplishments
you’ve made.
Want to take the next step to achiev-
PM
MARKETING 24 TPDMAG.COM | SPRING 2019
/TPDMAG.COM