You may have heard the abstract concept of working “on” your practice rather than
“in” your practice. Meaning that every minute you spend working on tasks that can
be delegated is time that you are not planning, strategizing and building the best
practice possible.
Being a dentist though, you really do need to work “in” your practice on your very
craft. More so than many other small business owners. So how do you accomplish
the working “on” your practice part?
The best way to accomplish this is by delegating those tasks that are not within
your wheelhouse or are below your pay scale. This will allow you more time to
work “on” your practice. For those who like marketing and are pretty good at it,
some use their “day off” to work “on” their business. Others hire people like us to
help with their marketing or may use several different vendors doing a variety of
marketing activities.
No matter what path you take it’s important to remember that if you want to
change your results, you need to change your strategy. For us, we are pretty direct
can work harder for you than you have to work for it.
There are many ways we accomplish getting your practice to work harder for you.
In fact, we’ve created a 30-question, self-assessment called, “How Does Your Practice
Measure Up?”
It asks some very direct, (and very revealing) questions designed to immediately
for you. And, if this is indeed the case, precisely where you have the most room for
improvement.
It’s the perfect groundwork to help you achieve insight into exactly where you are
and also where you could go.
I invite you to take a moment right now and answer the 30 questions on this quiz.
practice to be apparent. At the end of the questions, you can perform your own
diagnosis and see how your practice measures up.
We see many favorable practices who are missing the capability to create more
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you’ve always imagined.
PM
MARKETING
How Does Your Practice Measure Up?
22 TPDMAG.COM | SPRING 2019
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