With two successful stores under her belt, Piatt
knows that she wants to continue expanding. But
as someone who is in the store seven days a week,
she says she’ll take on whatever she’s capable of
without drowning herself.
“I’m focusing on quality, not quantity. I want really
good quality stores where people know that
they’re equal. You can go to Montvale or Park
Ridge and get the same thing and the same experience.
That’s why I’m really particular about where
I’m going to go, how often I’m going to be there,
and who’s going to work there,” she said.
Piatt seems to have one of the most coveted
qualities in entrepreneurs: she’s fearless. When
asked if anything about the idea of expanding overwhelmed
her, she didn’t have to think twice before
she said, “No. Nothing really scares me. I just want
to keep going.”
Her belief is, “If you’re scared, you’re just going
to be more hesitant. If you just trust the process,
it’s going to happen how it’s supposed to.”
34 BC Health, Beauty & Fitness