REAL ESTATE
What You Always Wanted to
Know About Real Estate, But
Didn’t Know Who to Ask
With more than $54
million in sold real
estate in the past year
alone, Terry and Tanner
By Terry and Tanner Tillung
Tillung specialize in selling homes
that others cannot. Today we talk
with them about one of the most
important factors in listing your
home – pricing!
1. Is there a straight-forward
strategy for pricing that works
for everyone?
There is not a one-size fits all
strategy. There are three types of
sellers – Speculative, Fair Market,
and Below Market. A Speculative
Seller will list at the highest possible
price to test the market. Homes in
this bracket tend to sit on the market
and narrows the buyer pool. A Fair
Market Seller will review market
analysis and price the home at
market value. The Below Market
Seller, the savviest of Sellers, will
actually price their home below
fair market value - which drives up
the pricing, which could result in
multiple offers.
2. How do you help/assist these
different type of sellers?
Regardless of price, we provide the
same top level of service, the same
“perfect storm.” We have a consultative strategy with a
proven record of success.
3. How do Realtors® price a home to sell?
First of all, it is not the Realtors that price the home.
The initial display price is mutually agreed upon between
the Seller and their Realtor. That being said, the funny thing
is, Sellers can interview 1,000 agents for their property, of
which each Realtor has access to the same market data,
which means that the real list price is typically within a
range of 1-2%.
4. Why is it so important to price your home within
market value from the start?
Proper pricing is crucial, as the largest number of potential
buyers will view a newly listed home within the first days
of market. The number of views decreases as the days on
market increase. In today’s world, we are accustomed
to instant gratification - time is of the essence. Out with
110 TAMPA BAY MAGAZINE | MAY/JUNE 2019
the old in with the new. If you
think that you are going to have a
chance to counter a buyer’s initial
offer, think again. 75% of buyers
don’t respond to a counter offer,
they move on to the next home.
As the inventory increases, buyers
have more choices. What does
that tell you about the new buyer
psychology?
5. What makes the difference
which Agent the seller hires?
We discuss with the client that
they are not hiring us just about
the price. More important than that
is how we market and expose your
home to the highest number of
qualified buyers and their agents.
We stay on a schedule to maximize
t h e i r n e t e q u i t y i n t h e l e a s t
amount of time. Time = Money.
We specialize in selling homes
that others cannot – you have a
problem, we have a solution.
6. What have you experienced
when competing for listings in
this market?
Just because an agent is offering
to list your home at a higher price
does not mean that they can sell
it at that price. Agents have been
known to “buy” listings. We hear
Tanner and Terry Tillung
BRANDY DEMARZO
time and time again that the Seller’s key concern is the
lack of communication. Our level of success has been
documented, along with Coldwell Banker’s experience,
consumer confidence, and 113 years in the industry.
7. Why do you feel you have the advantage over
other agents in your market?
There’s no “hope and pray” method when it comes to our
listing process. We use a system and plan that’s proven
to work in today’s market. Ask us how, and check out
our 5-star reviews.
EDITOR’S NOTE: Terry and Tanner Tillung are real
estate agents with Coldwell Banker Residential Real Estate
and have more than 23 years of experience selling homes
in the Tampa Bay area. For Terry, call (727) 560-8819,
or terry.tillung@floridamoves.com. For Tanner, call
(727) 479-4548, or tanner.tillung@floridamoves.com.