THE OFFICIAL NASCAR 2020 pREVIEW & PRESS GUIDE 27
By Jim Lamb
In a world dened by Twitter and sound-bites,
NASCAR and its partners break through the
clutter with a message to Americas military that
rings loud and true:
R-E-S-P-E-C-T!
Theres no more dramatic example than the midrace
Moment of Silence at the 2019 Coca-Cola
600. For 30 seconds, the oom-oom, rumblejumble
of erce horsepower went silent, fans
stood up, took off their hats and caps, and
honored those who sacriced everything to
afrm the promise of freedoma hefty price,
paid in full.
Has there ever been a better salute to Americas
fallen heroes Not likely.
Its all part of NASCAR Salutes Refreshed by
Coca-Cola, which kicks off each year with the
Coca-Cola 600, the nations largest Memorial
Day weekend celebration, and concludes
with the Coke ero Sugar 400,
commemorating Americas birth.
Along with the US, NASCAR
honors military families at
other venues as well,
including Pocono
Raceway, Michigan
International Speedway,
Sonoma Raceway,