Attract Employers
Two very important messaging tools can attract employers to whether you are
looking for a job or not:
1.
which can be found by organizations seeking employees, consultants,
vendors or partners.
2. Your resumes are more job search focused. Customize each targeted
• Clearly communicate the target opportunities you seek
• Highlight what you do best that the employer needs most
• Feature STAR story results relevant to the employer
• Focus on the value you offer
Headline & Value Statements
you offer. If employers like what they see, then they will read more. You must
quickly communicate “what I can do for you.”
supported by three value statements. Think of it as a three-legged stool.
Write your headline explaining what you do that has value.
Then write value statements supporting
your headline…
1. Employer needs that you seek to meet
2. What services, experiences, abilities and/or personal
VALUE
Step Four Altitude 54
qualities you offer
3.
you do 1 2 3